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Tuesday, October 27 • 12:00 - 12:50
Creating Community Messaging Strategy for Events and Beyond - Jennifer Madriaga, Red Hat

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Are you part of an open source community, emerging or established, looking to participate in an event so you outreach to contributors and/or users, both current and net new? Are you struggling to find a voice or a balance with corporate stakeholders who want to prioritize product vs. technology messaging (to the detriment of community outreach)? Are you wondering how to create a messaging strategy that makes sense and benefits all stakeholders--community, the company, attendees? Events are a key part of strategy for open source communities as well as for many companies, trying to onboard contributors and users (including customers.) However open source communities must approach messaging with nuance and understanding, which can sometimes be a source of tension with those within corporate, product, and field marketing team, who may be several levels removed form daily open source participation. Learn how to navigate the maze of sometimes seemingly conflicting priorities and how to create a messaging strategy that can serve all interests, while respecting open source culture and communities.


Jennifer Madriaga

Global Marketing Manager, Community Event Strategy, Red Hat
Jennifer (Jen) Madriaga is the Global Marketing Manager in Community Event Strategy on the Events team in Marketing Communciations at Red Hat. Jen provides event management and event marketing expertise for a variety of open source and community events. She collaborates regularly... Read More →

Tuesday October 27, 2020 12:00 - 12:50 GMT
Community & Business Leadership Theater
  Community Leadership, Event Strategy
  • Skill Level Any
  • Technical Talk No